Isabella Manalo — Copywriter & Content Strategist
I’m Isabella Manalo, a senior at the University of Pittsburgh graduating in Spring 2027 with a major in Communications and Rhetoric. I specialize in brand identity development, brand messaging, and brand positioning, with a strong focus on visual identity design, typography, layout design, color theory, and visual hierarchy.
I love helping brands find a clear, consistent voice through marketing copywriting, content creation, and promotional writing. I’m especially passionate about copywriting and brand marketing—crafting words and visuals that work together to tell a story, connect with the right audience, and move people to take action.
What I Do
I combine strategic messaging and visual design to help brands show up clearly, consistently, and confidently.
1. Brand Identity & Positioning
Clarifying who you are, what you stand for, and how you show up. I help define your brand voice, values, and positioning so everything you share feels aligned and intentional.
3. Visual Identity & Layout Design
Designing visuals that support your message—typography, color, and layout that work together to create a cohesive, recognizable brand presence.
2. Brand Messaging & Copywriting
Writing clear, on-brand copy for websites, campaigns, and promotions. I focus on messaging that tells a story, connects with the right audience, and moves people to take action.
4. Content & Promotional Writing
Creating content for social posts, emails, and marketing materials that keeps your brand voice consistent across every touchpoint.