Brand-Driven Copy & Visual Storytelling

Senior Communications & Rhetoric student specializing in brand identity, messaging, and visual design. I craft research-driven copy and layouts that help brands show up clearly, consistently, and confidently.

My Strategic Approach

01

Discover & Research

I start by understanding the brand, audience, and context. I draw on my Communications & Rhetoric training to analyze how language, visuals, and positioning shape perception and response.

02

Define Brand Identity & Positioning

I clarify who the brand is, what it stands for, and how it should show up. This includes brand voice, key messages, and positioning so everything feels clear, consistent, and intentional.

03

Craft Brand Messaging & Copywriting

I write research-driven, audience-focused copy for websites, campaigns, and content. I focus on messaging that tells a story, connects with the right people, and moves them to take action.

04

Design Visual Identity & Layout

I bring the words to life through visual identity, typography, color, and layout. I use visual hierarchy and design to support the message and create a cohesive, recognizable brand presence. Tools: Adobe Illustrator, Adobe InDesign, Canva.

Experience & Skills

Brand & Strategy

Copywriting & Content

Visual & Design

Tools

Brand identity development
Brand positioning
Brand messaging
Audience and context research

Marketing copywriting
Brand messaging & storytelling
Website and campaign copy
Promotional and social content
Editing and proofreading

Visual identity design
Typography and layout design
Color theory and visual hierarchy
Creating cohesive copy + design systems

Adobe Illustrator, Adobe InDesign, Canva

Let’s Connect

I’m a senior communications and rhetoric student at the University of Pittsburgh, open to internships and early‑career roles in copywriting, social media, and brand storytelling. I’d love to hear about your team and how I can contribute.

Email: contact@isabellmanaloportfolio.com

LinkedIn: Isabella-Manalo